KM&A | Karen Morstad & Associates

Portrait of Lori McCardell, Director, Public Relations
Head, Editorial Services
Lori brings nearly 20 years of marketing communications expertise to her role at KM&A, where she is responsible for public relations planning for clients and serves as head of editorial services. She specialized in business-to-business communications as vice president of Global Corporate Bank Advertising at First Chicago, now JPMorgan Chase, where she developed leading edge advertising and marketing communications campaigns for the investment banking, corporate finance, FX, and cash management groups.

She also has extensive consumer marketing experience as the former manager of corporate communications at Sara Lee Corporation, Chicago. She began her career in public relations at Daniel J. Edelman, Inc. as an account executive where she developed successful campaigns for numerous consumer and fashion accounts.

In addition, Lori has been instrumental in implementing capital campaigns and marketing communications programs for several non-profit organizations in Fairfield County, including Stepping Stones Museum for Children, Norwalk, and Zorya, Inc., Greenwich.