Do your current PR efforts consist of distributing press releases and waiting for calls back from the media?

If so, your public relations strategy falls short of what it can do to achieve maximum success. A successful public relations strategy should be proactive and not simply reactive; it should communicate your company’s vision to reporters, cultivate key reporter relationships and position your firm as a thought leader within its industry.

KM&A can help you develop and execute a strategic public relations plan that is proactive and will add value to your firm. Consider the following ways in which we can help you:

• Media Relations & Reporter Relationship Building:
  Proactively cultivate strong relationships with targeted reporters to help your firm better communicate its corporate story, enhance its public reputation by participating in sector-related stories and identify and address issues faster and more effectively.
• Thought Leadership Development:
  Promote your firm’s capabilities and expertise; highlight senior talent and showcase your firm’s knowledge in targeted media stories and by serving as speakers at high-profile industry conferences.
• Strategic Financial Communications:
  Proactively and consistently engage with targeted reporters on an ongoing basis to discuss new business announcements, company developments, hires, quarterly earnings results, and the impact of new federal policies and procedures on your business.

For more information about KM&A’s capabilities and how we can help your business, contact Karen Beauchamp at 203.661.1090 or via e-mail at kbeauchamp@karenmorstad.com to schedule an appointment.

Contact Information

Karen Morstad & Associates
79 East Putnam Avenue
Greenwich, Connecticut 06830

Tel: 203.661.1090
Email: info@karenmorstad.com
Web: www.karenmorstad.com