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Inspiring Ideas to Strengthen Your Brand
At a time when client service has become the difference between leading an organization's success and failure, adopting and creating new client service guidelines will serve you and your business well.
A recent customer service study conducted by Harris Interactive, a leading American market research company specializing in public opinion research, indicated that 88% of customers prefer dealing with a company with strong customer service and that 69% of customers that leave one business for another do so because of real or perceived poor service. These facts underlie the importance of customer service and at KM&A we design client programs that keep the following in mind.
At KM&A we begin designing client programs that focus on the following:
- Why should a client choose your company over the competition? Keep in mind that a quality product or service and dependable delivery are no longer cause for celebration—these qualities are simply the baseline for doing business. Therefore, distinguish and differentiate yourself by providing a better overall customer experience.
- Establish trust with your client from the very first interaction. Trust will build exponentially with each subsequent positive experience. Put your client in control.
- Understand that service remains in your client’s mind long after the product or services has been purchased. Hiring the right kind of people for the job, someone that derives great satisfaction by helping people and solving problems.
To learn more about how KM&A can help your business develop customized client service programs, please contact Emma Robinson at KM&A at 203-661-1090 or erobinson@karenmorstad.com.
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