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News > Press Releases and Articles
Greenwich Marketing Firm Offers Businesses New Tools for Client Service
Karen Morstad & Associates Suggests Internal Employee Communications Programs to Foster Client Relations
GREENWICH, CT (January 2009) – Greenwich-based marketing firm, Karen Morstad & Associates (KM&A), is expanding its offering of marketing services to address small business owners' concerns about client retention and improving client service. The program centers on internal communications which include company intranets, internal e-newsletters, and voice guidelines among other tools. Internal communications programs are an effective way to both update and train employees in client relations while at the same time allowing easy access to company standards and protocol.
"In light of the market, it has become apparent to businesses everywhere that developing strategic internal communications within a company is instrumental in maintaining their clients and attracting new prospects. It's amazing how collected, unified and strong a company appears to the public when employees understand the business and can articulate the company's purpose in a consistent manner," said Karen Morstad, president and founder of KM&A.
"To help a company maintain its edge in an uncertain market, we created an employee handbook specifically designed for companies to educate their employees about external messaging, the importance of branding, and most importantly – providing unmatched client service. An employee handbook is an extremely useful tool showing employees how to maintain your company's image, internally and externally, and ultimately how to better serve and communicate with your clients," added Lori McCardell, director of public relations at KM&A.
About Karen Morstad & Associates, LLC: Founded in 2004 by seasoned marketing veteran, Karen Morstad, KM&A offers tailored marketing solutions designed to inform and motivate an audience. Experts in the field of visual communications, KM&A works with an exclusive group of clientele in the areas of financial services, banking, brokerage, family entertainment, and software technology, providing personal and customized service to meet individual marketing needs. Visit www.karenmorstad.com to learn more.
Media Contact:
Lori McCardell at Karen Morstad & Associates, 203-661-1090 or lmccardell@karenmorstad.com